As India’s largest Direct-to-Home (DTH) service provider and the world’s largest single-country DTH company, DishTV supplies its traditional and multiscreen services to more than 23 million subscribers across India. With consumer demand growing, it is upgrading its network to enable next-generation viewing – and satellite technology is playing an important role.
Immersive Television Viewing
In 2000, the Government of India allowed the distribution and deployment of satellite television signals and three years later DishTV launched the first DTH service in the country. At this time, to avoid cable competitors in built-up areas, it solely focused on providing its technology to rural areas adrift of cable television. Now, DishTV is a household name which prides itself in providing the best customer experience possible. Its technology plays a significant role in this which means DishTV has to ensure its network is reliable and future-proof. With this in mind, it recently decided to upgrade and expand its entire headend platform with the global media technology leader, MediaKind, in order to meet rising demand for a more immersive TV experience. This enables the company to deliver both traditional and multi-screen services from a single platform to its 23.5 million subscriber base.
“As the largest DTH service provider in India, our aim is to provide the best services to our customers. Technology and backend infrastructure play a crucial role in providing a distinctive customer experience. With the adaptation of Newtec satellite
communication technology, we have taken one more step to advance our existing infrastructure and technology. Newtec, with its high reliability and efficiency, will enable us to optimize the available bandwidth to its core, ensuring we can deliver high quality services consistently across the country.”
V.K. Gupta, CTO at DishTV India Limited