The World Cup and Olympic Games will drive much TV growth in Latin America, but the region has much more going for it than those two events. Dave Adams reports in CSI's March/April issue on how the main satellite operators are responding to these developments.
For the parts on 'Regional Trends, Local Dynamics', 'Sports Effect' and 'Room for Growth', CSI was supported by Bart Van Utterbeeck, general manager Newtec America do Sul, and Steven Soenens, vice-president, product management, at Newtec.
“All of this success, in my view, is not a consequence of the World Cup and the Olympics – it was already happening,” Bart was quoted. “But broadcasters use these large sporting events to invest in new technologies. On the consumer side these big events are often drivers for people to invest in new TV sets and packages. This time round we may see people buying new HD and 4k TV sets.”
“This is a region which is very much in our focus,” says Steven. “Three years ago there were 3,500 channels in Latin America and three years from now there will be 5,000 channels. A lot of that content will be HD.” Steven is optimistic about the future of 4K, although he thinks the rate at which operators make the necessary infrastructure and set top box investments will be slowed by existing equipment.
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